
L.O.M was founded by Louise O’Mahony in 2015. The brand originally started as a colourful side project to her 1950s style wedding dress label, but soon became an internationally recognised festival clothing label.
With a background in fashion, costume design and textiles, each unique print design is created by Louise. Inspired by nature, forests and jungles, psychedelic music, the alternative festival world and Berlin club scenes.
Louise combines a wealth of experience to create eccentric and instantly recognisable designs, just as at home on the festival fields as the fashion show front row. A loyal global following means the unique designs and signature shapes can be spotted all over the world. No matter what festival you go to, you can be sure to spot some L.O.M decorating the fields, playa or mountain top.
Her designs have been worn by artists and musicians including Sophie Ellis Bextor, The Flaming lips, Joe Lycett, Natasha Beddingfeild, Qveen Herby, Sylvan Esso and Laura Lee (Khruangbin).
Collections have been launched during New York Fashion Week, at Berlin Alternative Fashion Week, and on the rooftop of W Hotel on Hollywood Boulevard. Most recently she filmed a woodland catwalk she had built inside one of Berlin's most Iconic clubs.