Our Story

Luxury lycra and loungewear for extroverts and party lovers. 

Be comfortable being eccentric.

L.O.M believes beautiful clothes have a magic ability to boost your mood, attitude and energy. Our lycra and loungewear empowers you to express your true character and personality. 


L.O.M was founded by Louise O’Mahony in 2015. The brand originally started as a colourful side project to her 1950s style wedding dress label, but soon became an internationally recognised festival clothing label. 

With a background in fashion, costume design and textiles, each unique print design is created by Louise. Inspired by nature, forests and jungles, psychedelic music and the alternative festival and Berlin club scenes. 

Louise combines a wealth of experience to create eccentric and instantly recognisable designs, just as at home on the festival fields as the fashion show front row.  

A loyal global following means the unique designs and signature shapes can be spotted all over the world. No matter what festival you go to, you can be sure to spot some L.O.M decorating the fields, playa or mountain top.

Our designs have been worn by artists and musicians including Sophie Ellis Bextor, The Flaming lips, Natasha Beddingfeild, Sylvan Esso, Sjerdene (Bonobo) and Laura Lee (Khruangbin).

Collections have been launched during New York Fashion Week, at Berlin Alternative Fashion Week, and most recently on top of the W Hotel on Hollywood Boulevard, with a catwalk extending over the rooftop pool. 

Our clothing promise

Every piece of L.O.M is handmade in Brighton. Each piece is cut, made, packed and shipped by our talented team. Our studio reflects the L.O.M ethos and is a relaxed, fun and friendly working environment. We value making clothes locally, and as sustainably as possible. All our staff are paid above the national living wage, and are given time to follow their own projects alongside L.O.M. Our team loves what they do and this is reflected in the quality of their work, with each member proud to put their own name alongside the garment they made. 

L.O.M fabric is printed by one of the top printers in the UK, on the highest quality materials, elevating the end product and ensuring that it has the longest life possible. 90% of our studio waste is recycled and we try to reuse materials and packaging as much as possible to further reduce waste.