The LGTBQ+ community comes together every year in June across the world to celebrate pride month. It is not only a chance to celebrate with the LGBTQ community, but also educate ourselves about the importance of pride and how we can become better allies all year round, not just during pride month. 

June was the month chosen for Pride month due to the historic tragic Stonewall Riots in 1969 in New York. Since then Pride has campaigned for better rights for all across the community  and it provides a platform to speak out about discrimination and injustice. 

As a party brand, we are gutted that Pride won't be going ahead this year in Brighton. It brings an amazing buzz to the city and we love to see all the colourful costumes in the parade each year and be immersed within the community. Although some of the larger pride events are not going ahead this year, there are still a lot of smaller scale events going ahead. For those closer to home here in Brighton, Worthing Pride is still currently going ahead! 

You can check out your closest pride event here

There are lots of other ways to show support to pride, the Gay Pride Shop has a range of items you can purchase, with 15% of their profit donated to the following chairtys:

  • The Albert Kennedy Trust - supporting lesbian, gay, bisexual and transgender young people who are homeless, living in a hostile environment or in a housing crisis.
  • The George House Trust - providing HIV support and advice services.
  • Mermaids - supporting gender variant and transgender children, young people up to 20 years old, and their families.


A lot of brands jump on the band wagon of creating rainbow themed items and this is a way for them to market themselves as allies. Here at LOM we are a big LGBTQ+ supporter and we work with people within the community throughout the year, not just during pride month. Be it working with models, influencers and other businesses. Not only are we currently offering 10% of our profits from sales of our Femina Magicae collection to go to Pride related charity this month, we also support LGBTQ charities throughout the year.

We wanted to big up to the few brands out there that are doing it right! 

Happy socks:

Happy socks have decided that instead of doing a Pride campaign this month, they will use the funds they would have used to market the campaign to donate to Inter Pride. They continue to sell their Pride theme socks all year round with 10% of profits also going to Inter Pride. 


Levis have pledged 100% of their profit form their Pride collection to Outright Action International. 



Mac has raised millions over the years for the fight against HIV/AIDS. This year they are donating the full price of their Viva Glam Lipstick to marginalised people within the LBGTQ+ community, especially women and girls.

June 11, 2021 — Carla Chittenden

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