Luxury Loungewear Launch

When lounge now means party later!

Already an established presence on the global festival scene, in Spring 2020 L.O.M. founder Louise O’Mahony set her sights closer to home. The designer may have had to cancel L.O.M.’s April launch due to COVID (inspired by Berlin’s nightlife, the collection was scheduled to be showcased in situ) but ever creative, Louise took the opportunity to create partywear for enjoyment elsewhere. Enter L.O.M. Loungewear, a versatile collection equally suited to the sofa as the dancefloor: “For now, we will look fabulous wearing L.O.M. Loungewear around the house, and when we can go out again, it will get a whole new life on the dancefloor. How many pieces in your wardrobe can you say that about?”

CHECK OUT THE FULL COLLECTION HERE!

Dividing time between cosmopolitan Brighton in the UK and the cultural mecca of Berlin has ensured O’Mahony’s work remains fresh and relevant – never more so than now. When the first few days of lockdown witnessed L.O.M. receive countless cancellations from disappointed festival goers, Louise looked within, “Loungewear is something I always wanted to create, but always being so busy catering for festival seasons all over the world I’ve never had the time to do it. Lockdown turned into the perfect opportunity to create a whole new style for L.O.M.”

During lockdown O’Mahony stayed in Brighton artist Dave Pop’s outlandish apartment, complete with multicoloured walls, painted palms and fairground memorabilia. These surroundings proved inspirational for the designer, who turned her quarantine experience into a haven of creativity: “I wanted to make some super-comfortable, loose fitting clothing, but festivals and the party scene inspire me, so I wanted to create a collection that you could literally roll out of bed in, add some accessories and get straight back out on the field or into the club.”

Building on the bright colours and unique prints that made L.O.M. a worldwide success, Louise took five of her favourite fabrics from the brand’s back catalogue and translated them into a capsule wardrobe of five complimentary items: “They’re mix-and-match, so you can choose pieces from the collection in matching prints; they also look great with L.O.M. Lycra in matching and clashing prints, or with something completely different from your own collection.”

If you’re a fan of L.O.M.’s signature Lycra prints, you’ll love the looser silhouette of its Luxury Loungewear, the first instalment of the main L.O.M. Loungewear line (stay posted for the second and third lines!). Tailored for maximum comfort, Louise’s attention to detail sees handmade satin straps with rose gold metal adorn the Jumpsuit and Cami Top, while with its satin collar, cuffs and matching waistband the Robe exudes extravagance. Meanwhile, style meets functionality in the Jumpsuits, Robes and Trousers which each boast integrated pockets – no mean feat for clubwear! But then your average partywear isn’t designed to be worn with slippers, wellies, trainers and heels like L.O.M….

Accessorise with one of L.O.M.’s badass belts to cinch in the waist, and pair with the label’s oversized glitter or tassel earrings, an L.O.M. dip-dye logo necklace or a pom-pom body chain belt. For an extra flourish embellish with L.O.M. sequined shoulder pads, a printed headscarf, a scrunchie or even a matching L.O.M. facemask!

Each item in the L.O.M. Loungewear range is printed on lightweight Crêpe de Chine then handmade in the brand’s Brighton studio. With sizes XS – 2XL spanning UK 4–26 and US 0–24 there’s something for everybody – all the more so considering each piece is unisex (with the exception of the Cami Top which has integrated bust darts).